Good branding plays a significant role in our everyday lives. Whether you are in need of coffee and in search of that trusty white and red star or looking for a quick bite of burger on the online platform and your fingers hit words k, f and c on the keypad of your mobile, a brand is always playing a role in your life. Sometimes you don’t how a brand is influencing your daily decisions and forcing you to come back again and again at the same shop.
A brand is not constructed on one or two things as there are various things which contribute towards the construction of a brand like word of mouth, adverts, product placement and much more. Brand decides where you will look at when you need decorative items for your house, which bank you will trust for big transactions and which food you would prefer for your whole family and refer them to your friends as well.
A good and loved brand can always be created by any business, regardless of its size as building a brand is all about the different strategies you adopt in order to enhance the experience and feel of your brand. It doesn’t matter at which stage of business life cycle you are on, good branding can always boost your sales and allow you to get expected results from your efforts. But do you know how to measure your brand health?
It is very necessary to do a brand health analysis in order to know where your brand stands and for that you will need brand health metrics. In this blog post, we have made a list of some of the important metrics which you can use for tracking your brand and measuring your brand health. So, go through the brand health metrics list and get to know how your brand is performing.
NPS
Net Promoter Score is one of the most important and valuable metrics used by top business leaders for knowing their brand health. It allows you to know one of the most important things about your brand; is a person going to recommend your brand to someone else? It is very important for you to know whether your customers are afraid to refer your brand to friends and family members or they take pride in it.
In order to know your NPS, you will have to first ask people on the scale of 1-10, how likely they are to refer your brand to friends and family members. After that, you will have to total up the number of people who have ticked the box of 9 and 10 and then divide it with the total number of people responded. This will give you promoter score and if you will add up the people who ticked the box 1 to 6 and divide it with the total number of people responded then you will get the detractor score. And when you will subtract detractor score from promoter score, you will get your NSP.
Perception
When it comes to brand health research then the perception of the people matters a lot. This important metrics allows you to know what people really think about your brand and how they view it. In this metrics, you need to measure whether customers are aware about your brand or not and whether it has any relevance to them or not. The perception of the people depends on how your brand feels and looks to people and whether they are have the same message and image of your brand which you are trying to convey and portray or not.
Unprompted brand recall
This is another important metrics which allows you to measure how many people think about your brand without any type of pushing. When people are asked to think about an industry, your brand comes to their mind first without any hints. To calculate it, you need to ask people to think about your industry and ask them which brand comes to their mind first. Then you will need to divide the total number of people who named your brand by the total number responded and then multiply it by 100. This will give you unprompted brand recall percentage score.
If you are running a business then brand health analysis becomes very important and in order to know the status of your brand, you need to use some very basic metrics like the ones mentioned in this blog post.
