Several companies outsource custom embroidery services to increase their productivity. Outsourcing involves passing on a few responsibilities or processes to an external party that is particularly skilled in that process.
A number of embroiderers and apparel manufacturers prefer outsourcing the embroidery digitizing work. However, many manufacturers are still unsure about outsourcing their embroidery services.
Let us try to understand what embroidery digitizing services are and what are the benefits of outsourcing embroidery services.
What is embroidery digitizing services?
Embroidery digitizing services help in transferring the design artwork on the fabric.
Businesses use these embroidery services for embroidering their logo or artwork on different promotional materials like caps, t-shirts, bags, etc.
The digitized embroidery process is complex in nature; several steps need to be followed precisely to ensure the best results.
A digitized embroidery services provider first collects the original artwork or logo which needs to be embroidered on the various promotional merchandise. They convert the artwork or logo into a stitch guide file using specialized digitizing embroidery software.
The final embroidery is created by using this stitch guide file in the embroidery machine.
This complete process of converting the design into a stitch file, which is further used by an embroidery machine to create the final embroidery in the form of different stitches on the cloth, is known as digitized embroidery.
Businesses have their company logos, slogans, etc. embroidered on various promotional products.
Why custom embroidery is important for your business marketing?
Below mentioned are three reasons why custom embroidery is important for business marketing needs.
- Personal Branding
Personal branding helps in creating a good first impression in the minds of the onlookers. Having well-designed and professionally embroidered polo t-shirt or caps or bags with the company logo or name will definitely help in creating an appealing image of the company.
Customized t-shirts or shirts with company logos give the employees or customers a feeling of pride. At the same time when employees or customers wear personalized t-shirts or caps with the company names and logos, they serve walking promotions for the brand.
- Personalized Options
Digitized embroidery services allow you to create personalized t-shirts or bags or caps with your employee’s or customers’ names on them along with the company logo.
Customized products make them feel valued and special. Having their names embroidered encourages them to use them more frequently.
The more they use these personalized products, the higher are the chances of more people seeing them, thereby improving brand visibility.
Durability
Embroidery has longer life as compared to silkscreen printing. Unlike prints, embroidery cannot peel off or fade away while washing or ironing. Embroidered designs are highly durable and can last for several years.
What are the benefits of outsourcing embroidery services?
Now that we know what digitized embroidery is and how it is useful to businesses for their digital marketing purpose, let us now understand what the benefits of outsourcing the embroidery services are?
What is the importance of outsourcing embroidery services instead of having an in house digitized embroidery department or team?
- Affordable:
Digitized embroidery is more cost-effective and affordable as compared to hand embroidery. The competition in the field of digitized embroidery is high, hence even the best companies offer top-class digitized embroidery services at the most affordable rates.
Having your own embroidery department or team in the company may not be feasible cost-wise as compared to outsourcing the embroidery services to a professional company.
- Overhead expenditure:
If you have an in-house digitized embroidery department or embroider you will need to pay them fixed salaries, offer benefits, etc.
One of the key benefits of outsourcing embroidery services is that you need not worry about any overhead expenditure.
As a company, you will need to only pay for the services availed. Savings of these overhead expenditures can be very beneficial for business growth.
- Time-Saving:
Digitizing the embroidery is a long and complicated process. First, a logo or design needs to be created, and then the logo needs to be converted into a stitch guide which is further used for creating embroidery on the merchandise.
The complete process needs to be repeated for each different design or artwork. By outsourcing the embroidery services, you can save a lot of time and get to focus on your business and its other marketing needs.
- Access to superior technical skills:
It is not easy for a small scale or medium scale business to invest in the best resources and technology for an in-house embroidery department.
This is where outsourcing to embroidery companies is beneficial as they use the latest technology and software to ensure the best results.
Their superior skills help in the creation of the best designs and final products, which will play a major role in boosting your business promotions and sales.
Conclusion:
Looking at the various benefits of outsourcing embroidery services we can safely conclude that it is ideal for a business to outsource their embroidery needs, so they can focus on the other important aspects of their business and also save on time and money.
