If you are reliant on the Best SEO Expert to take your small business forward in the online world, then you probably don’t need to worry. The best SEO agencies boast of professionals who can formulate effective short-term and long-term SEO strategies for your business to boom online. But what if you own a small business that just can’t afford the services of the very best SEO professionals?
Do you create an in-house SEO team or do you turn to up and coming SEO agencies? In both cases, you may have to settle for under par skill levels, which may result in costly mistakes in the SEO process. Here’s how some of the most commonly made SEO mistakes can affect your small business negatively.
Failure to Be Relevant and Helpful to Your Target Audience
This is the consequence of perhaps the most common SEO mistake; writing generic content stuffed with keywords. Yes, keywords are important. A lot of time and energy go into using a variety of keyword-research tools to identify the right keywords for your website and all its pages. But that doesn’t mean that you’ll litter your pages with keywords just for the sake of it.
Also, it’s almost equivalent to a crime to write run-of-the-mill, generic content these days. Try to back your information up with statistics that encourage your target audience to choose your business over your competitors. If you can’t give your target audience the key statistics, then you can’t expect them to trust you, can you?
That’s why so many small businesses are investing in the Best SEO company in India, as the best in the business can deliver quality content that features correct keyword density.
Falling Behind to Competitors on Google Rankings
Google has become the go-to source for the majority of internet-accessing people to know about businesses offering quality products and services. Making the first page of Google SERPs (search engine result pages) is seen as a major step towards success by both small and large-scale businesses. For your business to consistently appear on the first page, your SEO game needs to be a dynamic one.
As Google constantly keeps changing its algorithms to keep out businesses that fail to keep up with the ever-changing trends, you can’t keep sticking to the same old SEO strategies forever. This is a mistake that you can expect the Best SEO Expert to steer clear of, but not SEO agencies that are yet to make a name for themselves.
Getting Your Website Banned Due to Black Hat SEO Strategies
SEO strategies can be classified into:
- White-hat strategies
- Black-hat strategies
White-hat SEO refers to those strategies and techniques that adhere to the rules and regulations set by search engines. However, black-hat SEO refers to the employment of techniques that aim to take advantage of the loopholes present in search engine algorithms.
As mentioned before, search engine algorithms are constantly changing. As a result, websites that are over-reliant on black-hat strategies are blacklisted and often penalized. In the worst case scenario, your website may also be banned, which is obviously something that would do a great deal of damage to your business ambitions.
So, if you are really serious about taking your small business to the next level, you should consider hiring the Best SEO Company. While you may have to invest more money, it will certainly be worth it in the long run
