The Amazon Best Seller badge is a highly sought-after orange icon that people see next to the product on the search results. This icon shows that the item is popular and that it has the highest sales in that particular category listing, all things considered. This helps make your items more visible, bring more traffic to your product page, and may potentially result in better conversion rates.
How Does Amazon Select the Best-Selling Products?
The Amazon Best Sellers List is indicative of a product’s overall sales performance. According to their website, “The Amazon Best Sellers calculation is based on Amazon sales, and is updated hourly to reflect recent and historical sales of every item sold on Amazon.”
The exact metrics that Amazon uses in ranking the products remain confidential, so sellers can only speculate. While many are likely to assume that having higher sales alone will get them this award, other factors come into play that help Amazon gauge which listings to award the badge to. Amazon’s exact formula remains a secret to this day but experts point to 2 important criteria:
Current Product Sales
It is one of the most important metrics that will be evaluated, as all efforts boil down to conversion. Amazon looks at the number of sales for that product within its category and subcategory.
Sales History
This is another very important metric that you’ll want to monitor. Sales history shows your store’s sales revenues from a certain item over a certain period. Amazon Best Seller ranks are updated every hour. Without the sales history metric, the ranks may fluctuate drastically. It’s not enough that your product sells; it needs to consistently sell well.
A solid sales history can help you improve your BSR. While occasional discounts may give you intermittent sales boosts, you’ll want an overarching Amazon marketing strategy that helps you achieve consistency in this aspect.
How Can Sellers Get the Amazon Best Seller Badge?
Aiming for a higher BSR is a good goal. Producing more sales on Amazon, helps you get a higher rank; a higher rank helps accelerate sales velocity. While Amazon hasn’t exactly disclosed the formula that their algorithm uses to generate the rankings, here are some of the things that experts suggest:
- Update Your Category Listing
Ranking in a niche that is too broad can be an uphill climb. For example, if you’re selling women’s running shoes, it can be hard to make your site rank well in the Women’s Shoes category or its Athletic subcategory, as either would be too broad. You’ll find too many sellers in either browsing node who are also striving to rank.
It helps to choose a more specific category. Chances are, you might find fewer sellers when you use a more specific and targeted browsing node. This makes it easier to rank. Select the most specific browsing node available: Women’s Shoes > Athletic > Running > Trail Running. You’ll have greater chances of a higher sales rank if your product is unique in a certain category.
Don’t make the mistake of listing your products in categories and subcategories that are not relevant to the item. Do not, for example, place track shoes in the Electronics category. While you might not find any competition this way, this may take its toll on your relevancy score.
- Optimize your product listing
Conducting thorough research on Amazon keywords is important because these keywords are what your customers use to search for your product. Write a compelling product title and description using targeted keywords. Keep your product title concise and readable; this shouldn’t exceed 200 characters.
Using bullet points to list the product features is important to make this part of the product page readable. Use keywords when you write your product features and product descriptions. The descriptions add more context to the listed features.
Make sure that your product listing is complete. Try to avoid missing any field in the listing setup page. Use backend keywords because they can also help you rank in searches.
Insert unique, high-quality images. Don’t use the stock photos sent by the product manufacturer, as many sellers are most likely going to use the same photos. The goal is to stand out.
- Ensure Competitive Pricing
One of the factors that the A9 algorithm uses to rank sellers is conversion rate. Positive reviews, compelling product listings, and competitive pricing can impact your conversion rate. This is something a reliable repricer can help you with. An Amazon repricer can keep track of your competition’s pricing strategy and reprice your products accordingly.
- Marketing Strategy that Boosts Sales
Because sales and sales history are important factors that can help improve your BSR, you should have an effective marketing strategy in place. Use targeted keywords and utilize Amazon’s PPC advertising. If you are not confident in your PPC skills, you can hire a trusted PPC specialist to eliminate all the guesswork.
Winning the Best Seller badge is well worth all your efforts because this is a big sales booster. Ensuring that your product is listed in the right category, investing in paid ads, getting Amazon repricers, and optimizing your listings so that they are shown organically in product searches can help a great deal in achieving this goal. The key to ranking well and eventually winning the Amazon Best Seller badge is consistency.
