Social Media Marketing is perhaps the most cost-effective digital marketing strategy and has been there for quite some time now. Social media is a great way to grow your brand’s visibility and awareness. Social media also serves as an excellent platform for Online Reputation Management.
Presented below are 7 of the best social media marketing tools for your business.
- Buffer
Buffer is the most widely known social media post scheduling tools in the world. You can use it to schedule social media posts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. There is a great feature to automate posts such as on a weekly or a daily basis. The real-time analytics allows you to evaluate all posts made by you in the past to find out which of them were highly effective and why.
- Bitly
Bitly is a URL shortening tool that allows you to shorten URLs so that they can be included in your social media content and posts. These shortened are highly secure and reliable, and each link is secured with HTTPS. A new feature called “Branded Links,” allows you to create a custom brand URL for your business, which can be used instead of the generic bit.ly domain for shortened URLs. And finally, the analytics section allows you to analyze each link individually and provides data on metrics that can be used to optimize your marketing strategy.
- Hootsuite
Hootsuite is another simple yet powerful social media post scheduling tool for marketers and businesses. Hootsuite allows you to schedule posts much in advance on multiple social media platforms and accounts at once. You can measure content engagement using its analytics tool and understand the performance of your campaign. Hootsuite is hugely popular for its free services, although there is a relatively less expensive paid option for businesses. Another fantastic feature offered by Hootsuite is the ability to run ad campaigns on Facebook using Hootsuite’s ad platform.
- Canva
Canva is another free tool for social media marketing that is widely used by marketers all over the globe. You can design and create amazing images for your social media campaigns. One does not need to be a professional graphic designer to use Canva as it comes pre-loaded with great graphics and ready-made templates for the use, which provides you with an opportunity to create feature photos that will surely grab the attention of viewers. And with a host of paid collaboration tools at just $12.95 per month, Canva for Work gives you more than just a drag-and-drop image editor.
- Buzzsumo
This is a brilliant tool to discover new and popular content on the internet. You need to enter a topic of a list of keywords, and Buzzsumo will provide you a breakdown of all the trending and popular posts for those categories from the internet. This platform has a powerful crawler algorithm that continuously crawls the web and social media for the most popular content. Once you find the content using Buzzsumo, you can also look up for the content authors who allow you to discover influencers and follow them. With all this, you can create a highly optimized marketing campaign by researching content ideas pulled from all over the internet.
- io
This tool is a must-have for those who use Instagram as a marketing platform. There is a wide range of options for monitoring hashtags and profiles, snoop on competitors to review their performance, track your campaign performance, increase profile engagement, and also connect with all the influencers in your niche. It gets better with the fact that all the basic campaign research tools offered by Analisa.io are completely free, considering that they have a larger data set than that of Instagram Insights itself. The premium subscription is excellent for brands that want to create a strong buzz on Instagram.
- OptinMonster
OptinMonster is one of the most powerful tools for lead generation that allows you to engage your website visitors at a precise moment. You can create visually appealing landing pages, popups, and lightboxes to capture leads on your website using the drag-and-drop templates. The tools offered by OptinMonster also allow you to grow your mailing list, which can be used for drip email marketing campaigns. There is a new feature that lets you use the ChatBot element in sync with ManyChat. Once this is implemented, you can start sharing your high-performance options through Facebook messenger to boost your social media marketing campaign.
While social media marketing opens up a lot of avenues for your business, you will need to make use of some very important tools which will deliver improved results for your marketing campaigns. These tools can help you schedule your posts, find some amazing content, measure the campaign’s effectiveness, and even give actionable data analytics to boost your business growth.
Author’s Bio:
Varun Sharma is a Digital marketing expert and director of KVR Webtech Pvt. Ltd. – one of the leading digital marketing companies in India. With more than 9 years of experience in digital marketing, provided brand development suggestions and consultancy to the different set of industries that include Medical, E- commerce, IT, Real Estate, Education, Hospitality, Finance, Banking, Travel etc.
