Creating a video or a series of videos to help market your business is an absolute must. Videos are an easy, shareable way of communicating your companies products and overall message to your audience. As marketers, we hear a lot of statistics like- 5 billion videos are watched on Youtube every single day, and 1200% more shares are generated by social media videos than text and images combined. There is no question that video production is an extremely effective marketing tool. The real question here is, how do we create it?
Many companies don’t have the resources to create a professional clip and don’t have the time to master professional video editing software. When businesses don’t have a ton of experience in video production they usually will opt to pay a corporate video company to accomplish this for them. Luckily you don’t have to pay a huge sum of money to a corporate video company or scrape together a bad video on your own. Companies with limited resources launch great video campaigns all the time- but how? Throughout this article, I will give you a few beginner tips on how to create engaging videos for your company!
Create a production plan
The first thing you will need to do is create a plan. When you enter video production, it’s imperative that you plan as much as you can before you start rolling. Identify the goals and mission of making the video, then make a plan that accomplishes just that. Creating a script or a storyboard that explains what you will show in your video may help you get major points across to your audience. Make sure all the team members are aware of your vision and deadlines so everyone can stay on the same page. Crafting an extensive production plan will make the production and editing process flow much more smoothly.
Showcase your personality
There are millions of videos being made every day, what will set your video apart from your competitors? This is one of the most difficult challenges you will face while dealing with marketing. What will set your productivity app or slogan T-shirts apart from the rest? The answer is simple- Y-O-U! Have you ever purchased something solely because you loved the personality of the brand? As much as you’d like to say no, the answer is almost always yes. People love to learn about the personality of a brand by getting a glimpse of who’s behind the curtain. However, talking into a mic and speaking to an unseen audience may seem easy, but most people struggle with it. You can fix this by doing several takes and editing out awkward pauses and splitting clips so your transitions look natural.
Clearly explain your service or product
At the end of the day, you know your product better than anyone else, which is great! But you may make the mistake of assuming everyone else knows your product like the back of their hand as well. You should look at your product as if you know nothing about what it is, what it does, or what problems it can fix. Demonstrate the typical use of your product- use screen capture to show the problems that your problem can solve. If a viewer can identify with the problem you’re showing them on screen, they will be much more engaged when you introduce your product that fixes the problem
You need both entertaining and informational value
It may be hard to believe but, not everyone will sit down and watch your video, and why should they? There are millions of videos on the internet via Youtube, Instagram, Facebook. What makes yours so special? Think back to the last post you shared- why did you feel inclined to share it? It’s likely because it provided you with new, important information, or it was entertaining. You can provide people with the social credibility they want by creating smart, informative videos for them to share with their peers. People want to be the first one to share new, revolutionary information with their friends.
Structure
We all learned about introductions, conflicts, climax, and resolution in our high school English class. If you leave any of these key components out you’re left with a collection of sentences that have been smushed together for no apparent reason. Not only should you tell a coherent story in your video but you need to make sure it entertains your audience as well. Remember just because you’re making a video doesn’t mean its gonna be all visuals, you will still need to write. Furthermore, decide if your video is better explained in a series of short videos rather than one long confusing one. People don’t want to commit to a 20-minute long video if they don’t know if they will get anything out of it. You can still record everything in one session, just break it up later during editing. Additionally, you’ll need to make sure you’re giving your viewer something to work with at the end of each video. Even if you’re not finished explaining the whole concept, that video is finished and you need to leave your viewers with something compelling to do.
Call to action
Finally, there should always be a call to action at the end of every video you post, even when you plan on posting a follow-up video. Corporate video companies know this is an essential step for creating a successful marketing video. You never know when a viewer will lose interest and leave your content. It’s best to give them multiple opportunities to become a customer or subscriber while you still have their attention front and center!
I hope that this guide will help you make your first successful marketing video for your business! If you start making good quality videos for Youtube but want to step it up a notch you can still opt to hire a professional marketing team! Video marketing has clearly arrived and demands to be heard. Bring your company to a new level by creating compelling marketing videos!
