Brands worldwide from every industry are looking to discover the enigma of increasing their conversions, and nothing could work better than videos in that context.Videos are considered one of the most fantastic communication methods between a brand and its prospects if they tell the right story and engagingly explain the products. Perhaps the reason why brands opt for hiring an explainer video production company to building a rocking explainer video.

So how are videos that powerful? A whopping 50% of the Cortex in the human brain is devoted to process visual content only. We are more likely to remember videos than the text because they’re engaging and can drive emotions.

But what makes a good explainer video? We’ll cover that in this article only. But before we talk about the tips to increase conversions through explainer videos, here’s a quick overview of what explainer videos are.

Let’s begin.

What Are Explainer Videos?

Explainer videos are short pieces of video content that convey your brand’s message to the audience in an engaging manner. Technically, these videos naturally provide the basic idea about your brand to the audience in an informative and fun to watch technique within a brief time.

In simpler words, they tell brand stories in a short, creative, and engaging form.

Now that you know what explainer videos are let’s dig down to the five creative techniques for increasing conversion rates with explainer videos.

Techniques To Increase Conversions With Explainer Videos

Focus On Your Video Script

The entire idea around making an explainer video is to explain detailed and complex ideas in an easily digestible manner.You’ll only be able to convert your audience into consumers if you achieve that purpose, and for that, you’ll have to create a killer script for your explainer video.

A lot goes into creating a script for your video like an engaging story, a strong takeaway, brand personality, and a limited word count. If you manage to achieve this all in your script, you’re most likely to boost conversions with your explainer video. Here’s how you can do that.

• Try To Keep Your Script Simple: There’s a high chance that you’ll develop great ideas when planning the script explainer video; after all, there’s a lot that you can do with the videos. However, it is essential to know that you have to engage with the audience without getting them bored. Therefore, it is recommended to keep your animated video script as short and straightforward as possible. This will get the chances higher for the audience to watch your video till the end. On the other hand, if your video is engaging and straightforward, the audience will enjoy it more, and their knowledge of the product will increase at the same time.
• Have An Understanding Of Your Target Audience: Even though targeting a broader audience will sound much tempting, it is essential to know your audience first when writing the script for your animated video. Here’s an example. Let’s say you are making a video about an upcoming video game; then you must know that your target audience should be younger than 13 – 24 to make it successful. In contrast, if you’re targeting an audience above 45 years of age for the same video game, then technically, you’re putting both your time and resources to waste.
• Focus On A Single Goal: The name says it all. Your video should focus on a single goal. If you’re trying to educate your viewers about the product, it is essential to use the entire video length, doing that only without adding a CTA line. Since your Explainer video’s length is short, adding too many elements would make it look cluttered. However, if your goal is to showcase a promotion or an offer on any product, then a strong CTA line would be appealing.

Have A Central Character In Your Video

This is mainly a vital aspect of making a perfect explainer video script. Firstly, moving your video on with a central character will help your focus on creating a story, and secondly, it enables you to simplify the video. In contrast, if your explainer video features too many people, it can easily confuse your audience and make them stray away from the entire point of the video. There’s a high chance that your audience will even stop watching videos in between.

Focus On The Length Of Your Video

Let’s face it; we live in a fast-paced world, adding to which the humans’ attention span is no more than 8 seconds. Therefore, you can quickly tell that your explainer video should be as brief as possible. However, that doesn’t mean that there should be any compromise on the content. You have to put in your brand’s entire message within a brief video to make it concise but yet informative enough.

You can’t always run around your message in a shorter video. Therefore, if you’re making a longer than a minute video, you must add a compelling story to it. This is to ensure that the audience will watch the video till the end. In other cases, there’s a high chance that your audience will scroll past your video without even watching it.

Convey Your Message In A Simple Vocabulary

As I have mentioned earlier, people today have a short attention span, and nobody on the internet would like to think back long and hard words and phrases. Therefore, you should try to make your video simpler and easier to understand. Using easier vocabulary in your writing will help you easily convey your brand message to the audience. On the other hand, this is the primary reason to make explainer videos, break down concepts, and make them easier to understand.

Try To Evoke Emotions

Remember that your explainer video would only convert if you can evoke the emotions of your target audience.It would be best if you made them laugh and tug on their heartstrings to elicit and respond from them. To achieve this purpose, you need to hook them from the initial seconds of your video. Address their problems that you’re going to solve with your product as it’ll make them feel relatable with the ongoing situation in the video.

When your audience is emotionally hooked with your video, they’re most likely to convert into your customers.

By following these techniques mentioned above, you’re most likely to create an explainer video that’ll boost your conversion rates. If you’re less confident with the DIY approach, you can always hire an explainer video production company for the job.

 Author Bio:

Jane Collen is a distinguished and highly experienced industry voice. She is an incredibly eager learner and is always excited to write about new and trending topics, but her field of expertise are 2D animation, app development, emerging tech like AI, Big Data, and the field of outsourcing for businesses.