Starting a new business is a brave decision. But, if you’re brave enough to do so you know that social media presence is essential to let it grow. Your business needs a digital presence to reach more audiences. Social media marketing is the new and easy way to market your newly launched business to the world without losing all your money.
Here are some constructive ideas for your business to target a large audience in 2021.
21 Practical Social Media Ideas For Business In 2021
1. Follow The Trending Topics
Generate content that revolves around the hot topics of your niche. Your content must be up to date. You need to find relevant and exciting content that is trending in your industry. It shows how you have been keeping your brand updated with trending topics.
The topics that are trending on Twitter or Facebook can help you create topical content for your brand. You can schedule your posts on Facebook with the regular posting schedule but monitor the trending topics. If something exciting & relevant shows up, make it a part of your plan. But, try to avoid content that can create political debates or religious topics.
2. Create Short Video Clips
Nowadays, people like to watch more instead of reading! If you will gain more followers, you need to make your video skills better.
Better video skills mean a higher organic reach.
Short videos will hint at your product or brand within a few seconds. Your videos must be so catchy and understandable that your viewer sticks to them till the end and ends up sharing them.
3. Video Tutorials
Tutorials are another level of learning. You can market your product by uploading a tutorial. Even if you have a small clothing brand, make a short video of the entire process from ordering to how they’ll receive it. If it’s a tool, tell them how to use it through a video tutorial. Show them some DIY tips, cool hacks, or any other recipe that applies to your business. Your audience will not only save your post and view it on-repeat, but they might also share it with their friends!
4. Giveaway time:
Ever heard of the famous tagline “Give to Get”?
Well, it is all about business deals. When you give a favor to someone, you get something in return! Post a simple giveaway for your followers. Make it simpler and exciting for them. Ask the participants to like and comment on your last five social media posts. You can also ask them to engage in your recent posts by commenting on them. You can also make sure your participants have shared your posts on their walls by asking them to send you a screenshot for confirmation!
These giveaways bring a large audience to your brand. You can also target your customers with a Grand Worldwide giveaway. It will target more customers the way you want. And you can get excellent productive traffic for your brand.
After all, who does not love having gifts?
5. Collaboration:
Another social media marketing idea you can keep as a backup plan!
Collaboration is always the best option to get an exceptional following to your business account. You can have collaboration partners that target the same required potential customers or have similar marketing goals! Search in the market for the marketers you want. Contact your “to be potential collaborating partners.”
Connect, Create, and Cultivate!
6. Social Media Takeover
Do you know 49% of purchasers choose what influencers recommend? It is as simple as, if someone sees his favorite influencer on your brand – supporting the brand or the cause, the fan will start following your brand too. Simple!
A social media takeover is 24 hours or a few days takeover of a business account by an influencer or a personality. It is a takeover by a third person for a limited time. It can be pricey, but it is worth it! It helps in entertaining the audience. It helps in increasing brand exposure and allows you to gain new customers as well. “Are you looking for a social media jobs? Jooble will help you.”
7. Boost Your Posts
Time for Boosting – another powerful social media idea to market your post to a vast audience. Boosting your post is another successful advertisement of your products from which you can target customers – bringing them to engage or generate sales through paid promotions. There are different digital marketing tools available that can help you with boosting your posts & measuring its impact.
8. Go live!
Go live as much as you can.
Yes, you read it right!
Customers love seeing a face! Sometimes it gets boring to see similar marketing posts from a brand. Change your marketing tactics. Your customers will love to see you live! What you’re doing or going through right now. People want to interact more rather than just reading captions and seeing posts of your brand.
You can go live while working on your articles for your recent launch, or maybe while cooking any tasty food later to post the recipe on your online business food account. You can even have daily sessions at a fixed time discussing what’s going on.
9. Have a Q/A Session
You can conduct a Question/Answer session with your customers every week. These Q/A sessions can play an essential part in growing your reach. Customers love it when you give them importance and ask about their opinions.
Many brands gain customers only by how they interact with them.
10. Feature Your Customers
You can also give your customers a spotlight to make them feel important. Your customers appreciate the way you treat them. Treat them well, and you will get good in return! Share their reviews on your social media and tag them.
11. Post a Meme
Learn how to use memes. Meme game is strong on Facebook pages, Pinterest and Twitter. A good meme means a lot of shares! It will not only engage your audience, but it will also be a merry laugh for them. There are always a few memes that trend for a few days. Use them with your brand voice. To capture an event or holiday on Pinterest to the most, use a Pinterest scheduler.
12. Show Them Why They Should Choose You
The best way of branding is not to tell your customers why they should buy your product. Do not tell them what they should do. No one likes to be instructed what to do.
Instead, show your customers which product is suitable for them and why they should buy it from you. Show them the benefits of your products or the profit they can get by buying them. Show them how valuable your product is for them and what they’ll miss out on if they do not buy it from you.
13. Personal Appearance
Your customers want a face to see, a voice to hear!
If you’re introducing your brand, you need to have a visual representation as well.
It is an essential part of communication, and your appearance can help your customers understand your brand more.
It is a practical social media idea that can help you properly convey your message to your customers and work on their suggestions. Show them the faces behind the brand. Share the pictures of your office space or employees while working or having fun. Share your employee’s achievements & appreciate them on social media esp on LinkedIn).
14. Holiday Campaigns
Time for some celebrations.
One of the most effective social media marketing ideas is to run holiday campaigns for your customers. If you have never cashed these occasions to market your brand, you have been at a significant loss.
There are different occasions like Halloween, Christmas, Eid, Diwali, Independence Day, etc. You can make a few changes to your website & social media for the event. You can even redesign your logo, update cover photos, offer exciting deals to your customers, give them different discounts on your products.
15. BFCM Sales
BFCM is a make-or-break deal for your small business. Most customers wait for this time of the year to purchase the products that have been in their wish lists for so long. You can introduce Black Friday or Cyber Monday sale offers to your customers. These yearly sale offers are the most profitable for sellers and marketers. You can target your customers and offer 40% to 60% discounts to your customers.
16. Tag Your Friend
You can upload random, encouraging posts on your timeline and ask your followers to tag their friends. Asking your followers to tag friends can increase your number of followers. It always helps increase organic reach without paying a single penny, and above all, you can have new customers from this activity.
17. Behind-The-Scenes Sneek Peek
It is crucial to connect with your audience and to understand what they want. There are ways to have a good relationship with your customers, but one of the best ways includes showing behind your brand. BTS allows customers to develop a strong relationship. It will give your brand a personal touch.
18. Your Humor Matters
Sometimes it is nice to reveal your humorous side to your customers. It helps in developing a deep friendly connection with them.
Your customers will get to know your brand more from your humorous side and will take an interest to learn more about your products
19. Early Birds Discount
Always make sense of urgency in your clients to increase your sales.
Show them how important your product is, and then give an early bird discount of 10% or 20% to the first few customers who place an order for your product. Or provide a time limit where your potential customers can avail of your offer. We are sure you can target and get a lot of potential customers through this trick.
20. Share a Milestone
Share your struggles and your achievements with your customers.
Let them know where you have started and how far you and your team have come and how much progress your business has made. You can also share some valuable tips and tricks with your customers. Or you can tell them where you found difficulty with your business, despite that, you didn’t give up. As a small business or startup, you will face lots of ups & downs. Make them part of your journey.
21. Be Active in Communities
Join Facebook groups & communities & be an active part of it.
Many Facebook groups support small businesses & can help you reach the right audiences to generate sales. Doesn’t matter if you’re a SaaS product or a coffee shop; you can find a group related to your niche. Answer to the recommendations, post a poll, write a review – there are many activities you can do to bring sales through communities on social media.
Conclusion
Knowing how to market your product or brand is super important! If you do not know about it, you are indeed at a significant loss.
Suppose you want to increase your sales or market your brand. In that case, you need excellent communication skills and efficient management. Proper insights into your business account do wonders. If you know practical social media ideas for your business, you can reach heights within a short period!
